True Wetsuit – The Best Suit a Surfer Can Wear?

The best way ever to start a day, and simultaneous be prepared for a board meeting! You are a hooked surfer with salty sea mist and sand on your skin, but have to dress for office? Then, here is the perfect innovation and solution – True Wetsuit. Quiksilver in Japan and the ad agency TBWA\HAKUHODO mixed …

Bristol Cars – Product Development With Finesse and Tradition

Product development can be done in many different ways and with different starting points. Bristol Cars is perhaps the last ‘Emperor’ of the British Empire? For a few centuries ago England ruled the world in many ways: geographically in India, USA and Australia and through the industrial …

Nimue 490 – A Fantasy on Water, Or Just A New Product On The Market?

What Difference A Day Makes! This is a good and relevant question, but just listen to Dinah Washington and enjoy!  Then look at the superb yacht Nimue 490 below – they have something in common: Dinah & Nimue! This is NIMUE 490! This Gentleman’s Day Cruiser makes a day spent on the water, …