Grand Opening – Museum Of Failure Innovation In Helsingborg, Sweden

The curator and founder of Museum of Failure Innovation, Samuel West (left) and Micco Grönholm, Idea and Innovation Director of the city of Helsingborg (Right) Welcome the VIP customers during the VIP evening 6th of June 2017. BBC did interviews and documented the opening, and we saw several other journalists, politicians and all kind of people that had helped in various ways in the project mingle with joy and with Prosecco in their glasses.

The 7th June 2017 the Museum open up at 12.00. Welcome.




PhD. Samuel West had with his academic touch and qualification, shown us that “play” not only are for children. To be “playful” can perhaps be the most rewarding description you can get. The connotation of foolish and childish may be the total opposite of “adult and intelligent”: the identity and focus “to create” came from those with no cultural frames, no fear and a curious mindset, and are those that succeed with new innovations!

Can it be more frightning for the major population that just want to fit in the society, notice that those how are “outside” got the future power?

However, read the book of how to have fun in the office, and think of the insights.

To get more input and insights, see what happens at “THE MUSEUM OF FAILED INNOVATIONS” or just an earlier article.


Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.


We want your help: what failed product/service do you have in mind that can flourish our museum?

Contact us at


Remember ST. VLADIMIR – The Putin Loudspeaker?

The artist Petro Wodkins extended his loudspeaker line with two more lovely items to furnish our home with: “MAGGIE” and “KIM SUNSHINE”.



The wonderful twist about this speakers is the humour of using a “dictator” or political leader as a “model”, for something so joyful and relaxing as listen to music! For many people the above trio may be the worst persons ever to have in their houses, but with these speakers the old way and story changes.



And check the statements that comes with the speakers:

“Play The People Who Play The World”

“Vladimir Putin has never sounded this good”

“Maggie speaks again”

What do you think?

Balmain and the(ir) 90:ies Supermodels

Just some pictures of some of the 90:ies supermodels in today’s landscape. Nothings have changed… or have it?

Balmain2 hintland

But never-less, looking at X picture never get out of time!

Balmain3 hintland

Or what’s your opinion?

Balmain4 hintland

Beat them! 😀