Let’s Dance! But Keep The Aesthetics On The Top!

Old Mr Bowie said Let’s Dance, and he did that among (lots of) other things… Today “aesthetics” is perhaps the most favourable and recognised “ability” in the postmodern society, which is a very subject and topic of it self. Think what how the sociologist Gabriel de la Tarde …

True Wetsuit – The Best Suit a Surfer Can Wear?

The best way ever to start a day, and simultaneous be prepared for a board meeting! You are a hooked surfer with salty sea mist and sand on your skin, but have to dress for office? Then, here is the perfect innovation and solution – True Wetsuit. Quiksilver in Japan and the ad agency TBWA\HAKUHODO mixed …