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Calming Park & Olivier Rohrbach

Olivier Rohrbach is a Swiss based supreme journalist and DJ covering everything from premium fashion to irresistible design. His perfect and eclectic music serve among others: Palace in Gstaad and Mezzanine in Paris, and he is the father of Calming Park 1-4. Upon this, Oliver has guided SWISS, Bally and David …

Oatly – Product Development Beyond Milk

It is much deeper than that – it is about our existence! Oatly is a small Swedish company with its heritage from the university and research of oat as a healthy and nutritious ingredient in drinks and food. In the recent months Oatly had have a total transparent media war, due to a communication issue. …

What’s in the Head of a Product Development Professor?

A couple of days ago I met mr. Olaf Diegel, the new professor in Machine Design, at Department of Design Sciences, Faculty of Engineering LTH at Lund University in Sweden. With only three months in Sweden there is still much to figure out for a professor – not only the difficult Swedish language. But here we …

A Serial Entrepreneur Give You the Keys to Successful Product Development

Actually, nothing is new! This is Stefan Ytterborn’s first sense when we meet. Then he explains what he mean: – Look at politics or religion, they have always used what we now consider to be important in their activities: PR, design, brand development, strategy, organizational issues etc. And it has always …

Meet Mr. Daniel Cho, Director at Philips Patient Care & Clinical Informatics

I meet Mr Daniel Cho, Director of Market Intelligence & New Product Introduction for Philips Patient Care & Clinical Informatics, at the NPD event in Copenhagen in february 2012. He held a very interesting speech and I especially remember him argue that: ”people innovate on numbers, not on …