“Innovation & product development is all about cooperation “

This is the key factors for innovation according to Mr Michel Sabouné, Tetra Pak:

1:  Support from Senior Management

2. All involved in the process

3. A model to follow

4. A multi-disciplinary & cross organizational team

5 Do the right things & do them right.

And here is a commercial that illustrate this, according to Mr Michel Sabouné: