FDA have no Objections to the Marketing Process of E-cigarettes!

The Food and Drug Administration is not going to stand in the way when it comes to the marketing of e-cigarettes in the US. That was the message the FDA sent Thursday, when after four years of deliberation the agency proposed assuming regulatory control of the $2 billion e-cigarette industry. It described only a …

Lotus MC C01 – Racing Heritage Followed Up!

Look at this bike! Admire the design and dream of the 60-ies and 70-ies to remember the iconic names as Jim Clark, Graham Hill, Colin Chapman, Mario Andretti, Ronnie Peterson… The identity of Lotus is all over the C01 (even if the F1 cars were black & yellow!). That’s how you made the culture and …

Audi – Vorsprung durch Technik – A film that enhance the technical image of Audi

But where are the emotions? The films aura is sober, elegant and clinical. We see humans, but are they “really” human – just not cool? We all know that Audi image is “technical”? But don’t they need some emotional back-up to strengthen their message? What do you think? Just a …