What Does Humans Share Most At Social Media?

Social media have in a few years totally changed the media landscape. We seen newspapers merge or go down, the advertising industry fumble around desperately searching for the holy (ad) graal and the media consumption radically change – all thanks to the (r)evolution of all “social media”. Today …

Social Marketing 2011/2012 – A Decision Making Cycle

Read the full article here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind …

Seven Ways to Develop Customer Tribes for Your Business

Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual …