This is Product Development! N’est pas Apple?

“I predict that Apple will introduce their own currency a year after their launch of ApplePay. With the new AppleCurrency Apple can make cash on the demand. Today their brand does not live up to its demand.” This is a prediction from Stefan Engeseth, CEO at Detective Marketing, and that among many …

Meet Mr. Daniel Cho, Director at Philips Patient Care & Clinical Informatics

I meet Mr Daniel Cho, Director of Market Intelligence & New Product Introduction for Philips Patient Care & Clinical Informatics, at the NPD event in Copenhagen in february 2012. He held a very interesting speech and I especially remember him argue that: ”people innovate on numbers, not on …

Smart affärsstrategi! Därför vinner Apples nya Ipad surfplattekriget

Apple släppte igår (7 mars 2012) en ny Ipad. För Ajours räkning skriver Claes Magnusson, en av Sveriges bästa Apple-kännare, om den nya Ipaden och varför den än en gång ser ut att bli en succé. 아 씨발 betyder ”vafan?” och ekade i alla koreanska styrelserum under gårdagens presentation av nya …

The 7 Innovation Secrets of Apple CEO Steve Jobs

Carmine Gallo’s new book, The Innovation Secrets of Steve Jobs, reveals the 7 principles that have fueled Steve Jobs his entire career; principles that any business can adopt to achieve breakthrough success. Speaking at the 2010 World Business Forum, legendary General Electric CEO, Jack Welch, praised Apple …