Jaguar E-Type walks again – Now as F-Type!

Yesterday, the 29th april 2014, the new Jaguar F-Type was launched in Sweden at Autoropa’s headquarter in Malmö. With this new ”cat” Jaguar want to strengthen the heritage from its stylish icon from the 1960-ies: Jaguar E-Type. And I may say they are on the right track! With a historical view from the last …

Powertrekk – Swedish Product Development Rules!

We wrote about Powertrekk, when it launched in Barcelona at the mobile congress 2011. And do you remember that it works with water!  Can you find a more environmental friendly material to charge your device with? What is very cool and joyful for a swede, is that it’s a swedish company behind this invention …

Sweden 6th june = National Day and thoughts of product design

Today, 6th of June, is the Swedish National Day. We all want to feel the swedish aura of celebration and thereby find positive ideas for coming events as well as products and services. So what have the swedes come up with then? Ok, we can name several outstanding inventions. But I want to see beyond this path of …

Fashion & Fame – product design that moves

Remember David Bowie and Twiggy in the late 60:ies and early 70:ies? They were icons… But do you know who photographed them together for the cover to Bowies “Pin Ups” album? Justin de Villeneuve is the name, and if you are near London: go and see the exhibition, Fashion and Fame, that runs at …

Swedish product design hits eco-Germany / Svensk produktdesign slår i Tyskland

The latest yoghurt pack for Lobetal’s Bio range of dairy products – which was nominated among the Deutsche Verpackungspreis 2010 packaging innovation awards at the FachPack fair in Nuremberg last year – uses calcium carbonate filled PP and an eco-optimised production process to help minimise its impact …