Purchase Recommendations From Blogs Highly Influential to Women

According to this information you need to have an active on-line presence (a blog) –  if you want to sell and survive. (red.) 61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer network members, according …

Konsten att påverka – hur får du någon att säga “Ja”?

Micco Grönholm har skrivit en ny lysande artikel på sin blogg, The Brand Man, där han med utgångspunkt från Robert Cialdini, Regents’ Professor Emeritus i psykologi och marknadsföring vid Arizona State University och en av världens främsta experter i konsten att påverka, och hans tre böcker där …

Meet Mr. Daniel Cho, Director at Philips Patient Care & Clinical Informatics

I meet Mr Daniel Cho, Director of Market Intelligence & New Product Introduction for Philips Patient Care & Clinical Informatics, at the NPD event in Copenhagen in february 2012. He held a very interesting speech and I especially remember him argue that: ”people innovate on numbers, not on …

T-Haler – an asthma inhaler or a video game?

5,000 people with asthma end up in the hospital each day. It’s a number that’s at least partially avoidable, since as many as 75% of patients are using their inhalers improperly. The T-Haler, a prototype designed by Cambridge Consultants, is an inhaler that trains patients in using inhalers. Fitted with …