Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups?

Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units.

Why Tribes?

As businesses look toward new opportunities to grow their presence, it may be time toreconsider your strategy about tribes and determine whether you’re truly delivering “value” to your followers.

Marketing segmentation offers an interesting opportunity to continue to grow your following while delivering highly targeted content that is relevant to your most profitable customer segments.

Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. ~Wikipedia.

Put simply, market segmentation is creating groups of your customers based on a criterion that signifies that they have similar interests and needs.

Visionary Seth Godin put a new spin on segmentation in his book, Tribes: We Need You To Lead Us, and shares his ideas in an extremely powerful Ted Talk.

Seth talked about tribes in terms of leadership, but there are unique opportunities to empower similar movements that already exist within our customer base using basic segmentation tactics.

Here are 7 different types of market segmentation you can use to empower your own tribe:

#1: Passions

#2: Generational Dynamics

#3: Life Events

#4: Life Stage

#5: Demographics

#6: Geography

#7: Product Choices

Read the full story here.