The Sword Maker – a product development process with a genuine heritage

Eternity and harmony. Are there more important parameters to ally with and to start from? This movie is full of the essence of the powerful tradition of craftsmanship. A sword is not a sword! A sword shaped and used by a story, a story that says and conveys the origin. Is the origin and heritage important? …

Life on Mars – again. Now from Micael Dahlén!

Life on Mars (Swedish title Livet på Mars) is released on the Swedish market in May 2014.  Micael Dahlén’s novel “Life on Mars” is a story about being different, a story about longing: for elsewhere, for home, and for something completely different. It offers laughter, tears, philosophy, and …

Jaguar E-Type walks again – Now as F-Type!

Yesterday, the 29th april 2014, the new Jaguar F-Type was launched in Sweden at Autoropa’s headquarter in Malmö. With this new ”cat” Jaguar want to strengthen the heritage from its stylish icon from the 1960-ies: Jaguar E-Type. And I may say they are on the right track! With a historical view from the last …