Seven Ways to Develop Customer Tribes for Your Business

Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual …

HTC To Introduce Phones With Beats Sound Technology

Smartphone manufacturer HTC is buying a 51% stake in Beats Electronics for $309 million. Beats and HTC have been collaborating to innovate upon mobile audio — the initial result will be a line of HTC devices integrated with Beats sound technology, available this fall. The smartphone manufacturer has already …