Do you wonder how to get your content seen amidst a sea of information? What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition. The Science of Sharing 30 billion pieces of content are shared on Facebook each month, …
Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual …
Som vi skrev om här tidigare producerade Höganäs en eldriven cykel för att visa sin nya innovativa elmotor. Johnson Control är en klassisk underleverantör till bilindustrin i USA som lanserade sin koncptbil IE:3 på bilmässan i Detroit 10 jan 2011. Johnson Controls kärnverksamhet har varit interiören i …
Sociala medier tar mer plats i etern och ökar därmed sin makt på alla sätt. Enligt Mediebarometer 2010 är användningen av sociala medier nu vanligare än användningen av traditionella medier på nätet. I hela befolkningen, 9-79 år, använder nu drygt en tredjedel (35 procent) sociala medier en …
In an article at Engagingtimes a guest blogger, Scott Brinker, co-founder and CTO, ion interactive, argue for a new kind of Marketing Executive. He means that all new technical aid must have a more technical person behind the marketing questions. What do you say? I know, there are a lot of new “chiefs” being …
