Purchase Recommendations From Blogs Highly Influential to Women

According to this information you need to have an active on-line presence (a blog) –  if you want to sell and survive. (red.) 61% of women who are active blog users say they have made a purchase based on a recommendation from a blog, a proportion that rises to 87% among BlogHer network members, according …

Meet Mr. Daniel Cho, Director at Philips Patient Care & Clinical Informatics

I meet Mr Daniel Cho, Director of Market Intelligence & New Product Introduction for Philips Patient Care & Clinical Informatics, at the NPD event in Copenhagen in february 2012. He held a very interesting speech and I especially remember him argue that: ”people innovate on numbers, not on …

T-Haler – an asthma inhaler or a video game?

5,000 people with asthma end up in the hospital each day. It’s a number that’s at least partially avoidable, since as many as 75% of patients are using their inhalers improperly. The T-Haler, a prototype designed by Cambridge Consultants, is an inhaler that trains patients in using inhalers. Fitted with …

Mr Sandeep Kishore, HCL, about today’s Product Development

I had the pleasure to talk to Mr Sandeep Kishore, EVP & Global Head, Sales & Practice, Engineering & R&D Services at HCL Technologies and based in California, at the NPD event in february 2012. Mr Kishore had earlier this day held a speech were he among other argued for that R&D investments …