How The Mind Really Works: 10 Counterintuitive Psychology Studies

  Picture. Ten psychological findings that challenge our intuitive view of how our minds work. Some critics say psychology is just common sense, that it only confirms things we already know about ourselves. Ironically this can be difficult to argue with because once people get some new information …

3 Ways To Predict What Consumers Want Before They Know It

SCOTT ANTHONY, OF INNOSIGHT AND THE AUTHOR OF THE LITTLE BLACK BOOK OF INNOVATION: HOW IT WORKS, HOW TO DO IT, SHOWS HOW TO FIND HIDDEN OPPORTUNITIES FOR INNOVATION The insight that sparks innovation appears to occur randomly. After all, the iconic shorthand for innovation is a light bulb, implying that ideas …

What’s The Best Time of Day to be Creative?

New research finds circadian rhythms in our creativity. Do you feel at your most creative early or late in the day? Now psychological research is examining whether there’s a best time of day for creativity, depending on the type of creativity and your natural rhythms. To investigate Wieth and Zacks …

The Invention of DR. Nakamats – Underwater Scene

Dr. NakaMats is very well known in Japan. With more than 3300 patents he is the world record holder of patents. He is about to celebrate his 80 year birthday, but feels younger than ever with an enormous energy. In fact he is certain that he will become 144 years old. But how will Dr. NakaMats accomplish this? The …

BASF and Philips first to develop OLED lighting for use as a transparent car roof

BASF and Philips have achieved a practical breakthrough in the development of OLED (Organic Light Emitting Diode) technology that allows it to be integrated in car roofs. The OLEDs are transparent when switched off, allowing for a clear view outside the vehicle, yet providing light only within the vehicle when …