The Sword Maker – a product development process with a genuine heritage

Eternity and harmony. Are there more important parameters to ally with and to start from? This movie is full of the essence of the powerful tradition of craftsmanship. A sword is not a sword! A sword shaped and used by a story, a story that says and conveys the origin. Is the origin and heritage important? …

Jaguar E-Type walks again – Now as F-Type!

Yesterday, the 29th april 2014, the new Jaguar F-Type was launched in Sweden at Autoropa’s headquarter in Malmö. With this new ”cat” Jaguar want to strengthen the heritage from its stylish icon from the 1960-ies: Jaguar E-Type. And I may say they are on the right track! With a historical view from the last …

Lysande idé och briljant produktutveckling!

Vi börjar veckan med en helt underbar och lysande idé: mer kreativt och innovativt än detta är troligen svårt att åstadkomma! Och dessutom tillför det oändlig mycket för dem som använder denna “teknik”, och de gör det på ett sätt som borde ge alla så kallade “utvecklade …