SPEEDBACK or/and perfect product development?

Product development can be tricky, as well as very easy and smooth. Keep in mind that everybody copy anybody! That’s hard to believe for all patents holders and law jurisdictions, but as the Chinese says: ”Copyright is to Copy Right!” Think of this fundamental insight between the ”old” and the ”new” …

The Sword Maker – a product development process with a genuine heritage

Eternity and harmony. Are there more important parameters to ally with and to start from? This movie is full of the essence of the powerful tradition of craftsmanship. A sword is not a sword! A sword shaped and used by a story, a story that says and conveys the origin. Is the origin and heritage important? …

Jaguar E-Type walks again – Now as F-Type!

Yesterday, the 29th april 2014, the new Jaguar F-Type was launched in Sweden at Autoropa’s headquarter in Malmö. With this new ”cat” Jaguar want to strengthen the heritage from its stylish icon from the 1960-ies: Jaguar E-Type. And I may say they are on the right track! With a historical view from the last …