Social media have in a few years totally changed the media landscape.

We seen newspapers merge or go down, the advertising industry fumble around desperately searching for the holy (ad) graal and the media consumption radically change – all thanks to the (r)evolution of all “social media”.

Today it’s not enough to have an outstanding technical product or the best service, it must be sellable too and social media is more and more used to increase sales. A not very brave foresight is, that we have an “You Aint Seen Noting Yet” as Bachman-Turner Overdrive sung in the 70:ies. What we all have to do is to follow the behavior the customer act upon. Below you see what we share most at social media.

Yesmail-Consumers-Product-Offer-Types-Sharing-on-Social-Oct2014

And here fact that spending in advertising increase in social media (in UK).

UK-advertising-spending

Did you get the hint? 😀