Category Winner in “Product”: Plumen 001. By Hulger and Samuel Wilkinson. UK

– “We like the Plumen light bulb, we like what it’s doing for low energy light bulbs, we acknowledge that low energy light bulbs are the way forward. We think the whole idea of the exposed glass and exposed element of the low energy light bulb can be used in an exciting way. And we think Plumen are moving it in that direction. I think the general feeling is it that this is the start of something; it’s not the culmination.”

Will Self, 2011 jury member

We wrote about Plumen earlier.

Source.