Innovation is everyone’s job! To paraphrase Ratatouille food critic Anton Ego, not everyone can  be a great innovator, but great innovations can come from anywhere. One classic  mistake larger companies fall victim to is creating “innovation teams.” This is  a great way to demoralize everyone not on the team.

Another big mistake, often made by technology companies, is that innovation  is an engineering problem. When I think about the successes in Silicon Valley,  many of the most enduring were business model innovations – think AdWords from  Google or SaaS as a way to deliver and sell enterprise software. Yes, there were  technologies involved in those successes, but I would argue that the disruption  they caused and their durability has as much to do with the business model  innovation as with any particular technology innovation.




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