Bike Butterfly wings come in at a solid 3.5m² (over ten square feet)—i.e. a span of over a meter—for maximum visibility and increased stopping power, giving new meaning to ‘dressed in drag.

The fact that the site and video have appreciably higher production value than that of the infamous Uberhood (not to mention the vestigial antennae) are easy clues as to whether the Bike Butterfly is just so popular that it’s sold out or if it’s a thinly-veiled campaign for a certain well-known British bicycle company.

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